Behind the Sale: How We Market Ottawa Homes to Stand Out and Sell Fast

When it comes to selling your home, putting a sign on the lawn and uploading a few photos just doesn’t cut it anymore. Today’s buyers are scrolling fast—and the listings that stop them in their tracks are the ones that are thoughtfully marketed, beautifully presented, and easy to find.

At New Purveyors, we take marketing seriously. Every listing we take on gets a fully customized strategy backed by professional photography, compelling content, strategic placement, and a full-time team that’s always one step ahead. Here’s a behind-the-scenes look at how we do it—and why it works.

First Impressions Matter: Real Photography & Real Video

No over-filtered cell phone photos. Just real spaces, beautifully captured by our professional photography and videography team. Every listing we take on includes custom video content and high-resolution photography designed to showcase the home at its best—from wide-angle room shots to thoughtful detail work.

We want buyers to feel something when they view your listing—and it starts with visuals that tell a story.

Strategic Reach: Reels on Instagram, Tours on YouTube

We don’t just post your home—we promote it where buyers actually are. Our social media strategy includes Instagram Reels, custom carousel posts, and YouTube video tours that show the flow, personality, and features of your home in a way that photos alone can’t.

With nearly 3,000 engaged followers and a strong local audience, our content reaches far beyond our own website—and helps build buzz before showings even begin.

Two Descriptions, Two Audiences

Your home deserves more than a copy-pasted MLS description. That’s why we create two distinct versions for every listing:

• An MLS-specific write-up that’s concise, keyword-aware, and designed to capture attention quickly in a crowded feed.

• A long-form, SEO-optimized website description that helps your listing get discovered by people actively searching online.

This dual approach gives your home more reach, better visibility in search, and stronger emotional pull for potential buyers.

Your Listing, Featured on Two High-Traffic Websites

Every listing is published on both newpurveyors.com and mattrichling.com—two of Ottawa’s most-visited real estate websites. Together, these sites generate over 4 million impressions per year from local buyers, agents, and curious homeowners.

We don’t just upload your listing—we build a full property page complete with visuals, video, maps, and neighbourhood insights.

Open Houses That Actually Work

Open houses are a huge part of our marketing strategy. With a big team of experienced agents, we’re able to host multiple well-attended open houses for every property—often right from day one.

These events are promoted in advance through signage, email, social media, and internal agent networks. They’re not just a box to check—they’re a key part of how we get serious buyers through the door quickly.

Full-Time Marketing, Full Admin Support

Most agents handle their own marketing on evenings and weekends—on top of everything else. We don’t. Our in-house marketing specialist works 9–5 to support every listing with dedicated time, strategy, and execution. That includes writing, designing, posting, and tracking every campaign.

Plus, our full-time administrative team ensures no detail is missed—from booking showings to printing brochures to coordinating offers. It’s a complete, seamless process from start to sold.

Print When It Makes Sense

While digital is our primary focus, we’re not afraid of print. We use it strategically—when it supports the listing and reaches the right audience. Whether that means custom feature sheets, neighbourhood postcards, or targeted drop-offs, we’ll never waste your time (or budget) on marketing that doesn’t work.

Want to Know What We’d Do for Your Home?

Every property is different. Every story deserves a smart, strategic rollout. If you’re thinking about selling your home in Ottawa, let’s talk about what we’d do to get it noticed—and get it sold.

Get in touch with us today to learn more.