5 Modern Listing Best Practices That Get Results in Today’s Market
The real estate listing game has changed. Buyers aren’t just clicking through a few photos anymore; they’re using mobile devices, expect faster responses and want a sense of how a property fits into their lifestyle. For sellers and agents alike, it means our marketing needs to be smarter, more intuitive and more aligned with real-people behaviour.
Here are five listing best practices that matter most right now, and how we bring them to life at New Purveyors.
1. Lead with Visual Storytelling, Not Just Photos
High-quality visuals remain a must. Listings with engaging video perform significantly better than static photos alone. According to recent data, listings with video receive over 400 % more inquiries.
At New Purveyors, we go beyond “good enough” by covering professional photography, videography (including drone/roof-line where relevant) and generating media your listing deserves. The goal is to make someone feel “this could be my next home” before they ever step in the door.
Tip for sellers: When you’re prepping, think about story-points (morning routines, family flow, entertaining spaces) that a video can convey better than a still image.
2. Embrace Local & Lifestyle Content
Today’s buyers are less interested in “3 bed, 2 bath, 1,800 sq ft” and more interested in what happens around the home. They want to know about neighbourhood cafes, parks, school runs and how the property fits into the week-to-week of life.
Marketing specialists urge agents to “leverage hyper-local content marketing” to position themselves as experts, not just listing machines.
At New Purveyors, we integrate neighbourhood highlights into our listing materials and share community-related content on social and print. This supports not just finding a house, but trading into a lifestyle.
Tip for sellers: Collect tidbits now, what you love about the street, how you use the yard, and favourite weekend spots. These human details become material in your listing narrative.
3. Optimize for Search & Mobile-First Experience
With 96 % of buyers starting their search online, and a growing share via mobile devices, ensure your listing and web presence load fast, are mobile-friendly and use the right keywords.
For New Purveyors, this means:
Listing pages with fast load times, clear layout, and accessible on phones.
SEO-friendly copy that includes lifestyle and location keywords (boroughs, neighbourhood names, school zones) as well as property features.
Calls to action that are clear, simple and mobile-optimized.
Tip for sellers: When you share your listing with friends or family, open it on your phone and imagine it’s the first time you’re seeing it. If something feels clunky, it will for a buyer, too.
4. Build Trust via Process Transparency and Data
Buyers and sellers are more savvy than ever. They expect transparency around fees, timelines, property condition and what they’re paying for. Marketing trends show that personalization and data-driven messaging are key.
At New Purveyors, we highlight our full-service marketing package (professional photography, video, print and social media) up front so sellers understand what we’re doing and buyers see the difference. On the buyer side, we provide insight into homes early so they’re making informed decisions, not rushed ones.
Tip for sellers: Ask your agent for a clear marketing timeline and deliverables. Transparency isn’t optional; it reflects how seriously your property is being handled.
5. Continual Engagement After Listing Goes Live
A great launch isn’t the end; it’s the beginning of sustained support. Marketing automation, social media content, targeted follow-ups, and listing refreshes keep your property visible rather than just hoping it gets seen.
Experts recommend building a “qualification funnel” so that inquiries are meaningful and nurture leads that convert.
For New Purveyors, we monitor listing performance, refine targeted social ads and leverage print drops/social outreach where needed. We don’t set it and forget it.
Tip for sellers: Talk to your agent about what happens after day 1. What’s the follow-up plan if traffic stalls? What refresh tactics might be used?
Marketing a property in 2025 means more than posting a few photos and waiting. It requires visual storytelling, mobile-optimized formats, local content, transparent process and ongoing engagement. At New Purveyors, we’re committed to delivering all of these—and doing so in a way that feels thoughtful, elevated and aligned with how people actually buy today.
If you’re preparing your home for market and want to talk strategy—not just list it—we’d be happy to step through a customized plan.
